REGIONAL AND LOCAL ECONOMY, TERRITORIAL MARKETING

Course ID: IGP-SE>GOSPREG
Course title: REGIONAL AND LOCAL ECONOMY, TERRITORIAL MARKETING
Semester: 1 / Spring
ECTS: 5
Lectures/Classes: 30 / 30 hours
Field of study: Land Management
Study cycle: 2nd cycle
Type of course: compulsory
Prerequisites: None.
Contact person: dr hab. Marian Kachniarz; marian.kachniarz@upwr.edu.pl
Short description: Globalization and regionalization processes, “glocalization”; typology of regions; regionalization criteria; regional and local economy; regional policy; objects of regional policy; goals of regional policy; principles of regional policy; instruments of regional and local policy; regional competitiveness; regional development; regional development factors; characteristics of regional development; theoretical concepts of regional development. The scope of marketing activities in space (including place-marketing, city marketing). Marketing vs. urban planning. The studies of competitiveness and attractiveness of spatial components.
Full description: The concept of local and regional development; globalization and regionalization processes, “glocalization”; typology of regions; regionalization criteria; regional and local economy; regional development factors; characteristics of regional development. Regional policy; regional policy in Poland; EU regional policy; global regional policy; objects of regional policy; goals of regional policy; principles of regional policy; instruments of regional and local policy; regional competitiveness; convergence and divergence processes in the European and Polish space; the analysis of socio-economic diversification in Polish and EU regions; theoretical concepts of regional development. Territorial marketing, origins and essence; the instruments of territorial marketing. The scope of marketing activities in space (including place-marketing, city marketing). The analysis of activities and tools in terms of territorial marketing used in municipalities and in Polish regions. Marketing vs. urban planning. The studies of competitiveness and attractiveness of spatial components.
Bibliography: J. Bański (ed.), Local and regional development - challenges and policy issues, Rural Studies, vol 27/2012. A. Pike, A. Rodriguez-Pose,J. Tomaney, Local and Regional Development, Routledge, New York 2017. Capello, Roberta. Regional Economics. London and New York: Routledge, 2007. Przybyła K., Kulczyk-Dynowska A., Kachniarz M. (2014), Quality of Life in the Regional Capitals of Poland, Journal of Economic Issues, Vol. 48, Number 1 / March 2014, s. 181-196 Przybyła K., Kulczyk – Dynowska A.(2016), THE SELECTED ASPECTSOF WLEŃ MUNICIPALITY ECONOMIC SITUATION, [in:] Jedlička P. (ed.): Hradec Economic Days 2016, part II, University of Hradec Kralove, Hradec Kralove, s. 401-411
Learning outcomes: Knowledge A student knows the concept of a region in its historical, cultural, administrative and social approach; knows the rules for appointing and functioning of Euroraegions; knows the importance of a region for the development of local structures and the dependencies between local and regional development; knows theories and methods of market research; knows the difference between industry and place marketing; knows techniques of place-marketing defining and developing as well as the role of territorial marketing in stimulating local development. Skills A student can perform a complex analysis of factors determining regional and local development; can indicate a variant specific path, including an optimum one, for development and inter-Euroreagional, regional and local cooperation; can conduct a marketing analysis; can determine the nature of a product in territorial marketing and plan marketing activities. Social competences A student understands the need for entrepreneurship and the importance of promotional activities including spatial image development; can cooperate with other task participants; exchange tasks and competences.
Assessment methods and assessment criteria: grade obtained at classes 50%, grade obtained at lectures 50%

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