Semester: 5 / Winter
Lectures/Classes: 15 / 15 hours
Field of study: Agrobusiness
Study cycle: 1st cycle
Type of course: optional
Prerequisites: The basics of management and marketing
Contact person: Magdalena Raftowicz
Short description: The aim of the course is to familiarize students with the basic knowledge of cross-cultural management, especially with the impact of cultural differences on business communication. During the course students will be able to learn about the different types of business negotiations, cultural diversity of motivational processes and marketing strategies in a multicultural environment.
Full description: Globalization processes and their impact on the culture; Business culture; Cultural differences and behavior in business; The process of communication in a multicultural environment; Multicultural marketing; Intercultural negotiations; Ethics in intercultural management.
Bibliography: R. Gesteland, Cross-cultural Business Behavior, Comenhagen Business School Press, 1999. Zarządzanie międzykulturowe pod red. B. Glinki i A. Jelonka, Wyd. UJ, Kraków 2010,
Learning outcomes: Knowledge Student knows the functions of managing business entities and the principles of logistics and communication in the functioning of agribusiness. Skills Student can use market information for planning and decision-making in agribusiness business. Social competences Student understands the role of career counseling and the need for lifelong learning.
Assessment methods and assessment criteria: Evaluation of the quizzes 50%, final test 50%

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